Launching a new travel business in the midst of a global pandemic could be seen as a fairly bold move. Some might say the time was used as a way of reflection and others may congratulate us for taking on the challenge and creating something positive from an unprecedented moment in time. We believe It’s time for a change and for us it’s about going back to the simplicity that group travel should be all about - Building relationships and trust through delivering great trips for our customers that exceed their expectations and leave them with life-long memories. We have challenged convention to create a business that is different from the rest and something we can be really proud to be a part of. We have even won an award for what we have achieved so far! It's going to be an exciting journey and I hope you will join us!

Simon Richardson - Co Founder & Director

Our Values

At the heart of everything we do


At the core of everything we do. We pledge to always be completely transparent and work with you to make sure your trip is better than you could have ever imagined


Our service is individual to you, however we have our standards that you will receive no matter how involved or time restricted you are. From the moment you enquire through to confirming, to travelling and returning. We have a simple framework to ensure you are supported each step of the way. We take pride in what we do and we set ourselves high expectations when it comes to service


Just because its always been done like that doesn't necessarily mean its the best way. We will constantly challenge ourselves and look for new and innovative ways to deliver exceptional group travel experiences.



We have amazing partners in all the resorts who support us in providing exceptional group ski trips. The service we offer is underpinned by our first hand experience of our destinations ( we have skied pretty much all of them! ), the relationships with our suppliers and a thorough understanding of what you are looking to achieve from your next visit to the mountains.


Passionate about snow-sports and loves working with our groups to put together trips that exceed their expectations 

Maria has been organising group ski trips for years and loves contributing to the success and enjoyment of our trips. 

Our USA and Canada guru, Bella has been organising ski trips across the pond since God was a boy. Her experience, passion and knowledge is invaluable.

A passionate snowboarder (we had to have one!) Jordan has lots of experience of working with ski groups in various roles and knows our program inside out. 

Sophie loves organising group ski trips which means the passion she has for the mountains will make the process of organising a ski trip as exciting as the experience itself. 


S.A.M. (Simple & Methodical)

Organised, punctual and smart. You get your own SAM as standard when you travel with True North!


Chris never misses an opportunity to join our groups in the mountains. Long may this continue, as we feel this personal approach makes a difference. He has many years experience organising group trips as still has enormous passion for what he does.

The lucky one, Simon lives in the mountains. Over the last 25 years he has realised how special being in the snow can be, so we do everything we can to make every groups experience smooth, so you can make the most of your time on the snow.


Over the years we have all been involved in organising hundreds, if not thousands of group trips and we think we have a good understanding of what is needed to plan and execute a well organised experience. I am extremely proud of our team at True North. Our honest and knowledgeable approach sets us apart from others. We want our customers to see the value of our service and innovative ways. I look forward to meeting you!                                                                                                                                                                                                  Chris Beaumont - Co Founder & Director

Send us a short message request